About the Museum
Museo della Pagliazza has been created inside the hotel to exhibit the carefully restored archaeological finds and extensive photographic documentation. The ceramics found in excavations in the tower area of this oldest tower are truly remarkable. In addition to a few Roman fragments, the showcases contain articles from the medieval period and a valuable collection of Renaissance pieces, most of which attributable to Montelupo: compendiario style plates decorated with landscapes, animal figures and polychromatic circles, plus a series of “harlequins” from the first half of the 17th century. The visual identity is representative of these fragmented pieces.
Artifacts
About the Logo
The logo is created from the letter "P" from the museum's name, "Pagliazza". It includes vibrant warm colors, which is an attempt to give a modern branding look to one of the oldest museums in Florence, Italy. The broken ceramic artifacts inspire the sharp lines in the logo.
