Vassoplast is a company, based out of Italy that has worked since 1965 in thermoforming plastic trays for the food industry and other sectors. They follow the food industry, for cakes, ice-creams, deep-freeze goods, and pre-baked food; and the cosmetic sector with personalized solutions for the customer. They want to reinvent their brand with a new identity design, they required us to make the logo timeless, modern, and minimalistic. our task was to design their new logo and other collaterals such as visiting cards. We kept the logo simple while chosing the rounded fonts with the effect of the properties of plastic.  This project is done in collaboration with https://www.spideradv.it