Hi! I'm
Strategy-led Brand Designer
I brew ideas into brands
I design brand systems and packaging that don’t just look good, they perform.
From early-stage startups to growing D2C brands, I translate strategy into clear, scalable visual identities that improve recognition, positioning, and conversion.
Selected Work
Work that does something. Every project starts with a problem worth solving.
How I Work
I don't just make things look good. I make sure they work. Every project
runs through the same four-step process built to move fast without
skipping what matters.
Brand Direction
I turn strategy into a clear creative point of view, defining the visual territory, ideas, and direction that give a brand purpose and distinction.
Visual Territories
Art Direction
Brand Concepts
Creative Direction
Brand Identity & Visual System
I create distinctive identities built to stay consistent, flexible, and recognisable across every touchpoint.
Visual Identity
Logo Design
Typography and Colour
Brand Guidelines
Packaging Design
I translate brand thinking into packaging that earns attention, communicates clearly, and builds a cohesive product world across the shelf.
Packaging Systems
SKU Extensions
Art Direction
Print-Ready Design
Process
01
The Slow Brew
01
The Slow Brew
I dig into your brand's world before a single pixel is placed.
02
The Perfect Blend
02
The Perfect Blend
Strategy becomes direction. I define the visual territory your brand will own, and why.
03
The Pour-Over
03
The Pour-Over
Crafting with care and precision, turning strategy into visuals that flow seamlessly across every channel.
04
The Final Roast
04
The Final Roast
A complete brand system, refined and ready to perform. Not just beautiful, built to last.
Voices from the Café
Don't take my word for it.
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
SAY HELLO!
SAY HELLO!
SAY HELLO!
Let’s start a
conversation!
[ Required fields are marked *]
Hi! I'm
Strategy-led Brand Designer
I brew ideas into brands
I design brand systems and packaging that don’t just look good, they perform.
From early-stage startups to growing D2C brands, I translate strategy into clear, scalable visual identities that improve recognition, positioning, and conversion.
Selected Work
Work that does something. Every project starts with a problem worth solving.
How I Work
I don't just make things look good. I make sure they work. Every project
runs through the same four-step process built to move fast without
skipping what matters.
Brand Direction
I turn strategy into a clear creative point of view, defining the visual territory, ideas, and direction that give a brand purpose and distinction.
Visual Territories
Art Direction
Brand Concepts
Creative Direction
Brand Identity &
Visual System
I create distinctive identities built to stay consistent, flexible, and recognisable across every touchpoint.
Visual Identity
Logo Design
Typography and Colour
Brand Guidelines
Packaging Design
I translate brand thinking into packaging that earns attention, communicates clearly, and builds a cohesive product world across the shelf.
Packaging Systems
SKU Extensions
Art Direction
Print-Ready Design
Process
01
Research
01
Research
We listen stories of user to understand pain points and give a rough estimate about cost and time-frame
02
Strategy
02
Strategy
We’ll test carefully with A/B, accessiable, usability, etc to ensure best quality as possible before hand over to client
03
Execution
03
Execution
Coding will implement at this step, by using combine new tech as Webflow, Wordpress, iOs, etc. We turn design into live
04
Result
04
Result
We’ll test carefully with A/B, accessiable, usability, etc to ensure best quality as possible before hand over to client
01
I dig into your brand's world before a single pixel is placed.
The Slow Brew
02
Strategy becomes direction. I define the visual territory your brand will own, and why.
The Perfect Blend
03
Every decision, type, colour, form, has a reason. I work until it's right, not just done.
The Pour-Over
04
A complete brand system, refined and ready to perform. Not just beautiful, built to last.
The Final Roast
Don't take my word for it.
Voices from
the Café
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
SAY HELLO!
SAY HELLO!
SAY HELLO!
Let’s start a
conversation!
[ Required fields are marked *]
Hi! I'm
Strategy-led Brand Designer
I brew ideas into brands
I design brand systems and packaging that don’t just look good, they perform.
From early-stage startups to growing D2C brands, I translate strategy into clear, scalable visual identities that improve recognition, positioning, and conversion.
Selected Work
Work that does something. Every project starts with a problem worth solving.
How I Work
I don't just make things look good. I make sure they work. Every project
runs through the same four-step process built to move fast without
skipping what matters.
Brand Direction
I turn strategy into a clear creative point of view, defining the visual territory, ideas, and direction that give a brand purpose and distinction.
Visual Territories
Art Direction
Brand Concepts
Creative Direction
Brand Identity & Visual System
I create distinctive identities built to stay consistent, flexible, and recognisable across every touchpoint.
Visual Identity
Logo Design
Typography and Colour
Brand Guidelines
Packaging Design
I translate brand thinking into packaging that earns attention, communicates clearly, and builds a cohesive product world across the shelf.
Packaging Systems
SKU Extensions
Art Direction
Print-Ready Design
Process
01
I dig into your brand's world before a single pixel is placed.
The Slow Brew
02
Strategy becomes direction. I define the visual territory your brand will own, and why.
The Perfect Blend
03
Every decision, type, colour, form, has a reason. I work until it's right, not just done.
The Pour-Over
04
A complete brand system, refined and ready to perform. Not just beautiful, built to last.
The Final Roast
Don't take my word for it.
Voices from
the Café
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
"Happy to recommend Sam, who was a kickass member of the creative team at Redmatter. She was exceptional in her design expressions. A great team player, I remember how she would go Beyond office hours multiple times to get the creative right. Quite the learner, her enthusiasm for the work is evident to anyone around her. I’m sure anyone who works with her would have a deeply meaningful relationship."
Rohit Tiru
Cofounder - Redmatter
"Samriddhi is a dedicated and hard-working individual who consistently produces high-quality work. She is also an excellent communicator, keeping us regularly updated on her progress and responding promptly to any inquiries. Her responsiveness and proactive communication have been invaluable to our team. Samriddhi's expertise in design has been particularly beneficial to Cage Undefined. She took on the important project of developing our branding kit, and her work has been exceptional. From selecting the ideal color palette to designing a cohesive visual identity, Sam demonstrated a strong understanding of design principles and a keen eye for detail. She has created a brand identity that effectively represents our organization and resonates with our mission. We are incredibly pleased with the results of her work."
Urszula Lubinska
Operations Director at Cage Undefined
"I am pleased to recommend Samriddhi, who has been an invaluable member of our team at Red Matter Technologies. Her exceptional skills in Adobe software and ability to create visually compelling content have significantly contributed to our success. Beyond her technical expertise, Samriddhi is a proactive team player with a strong problem-solving mindset and an eye for detail. Her creativity, professionalism, and adaptability make them a standout talent. I am confident she will bring the same passion and innovation to her next role."
Gitanjali Koduru
UI/UX Designer - Red Matter Software Technology
SAY HELLO!
SAY HELLO!
SAY HELLO!
Let’s start a
conversation!
[ Required fields are marked *]