SERVICES
branding, visual identity
WEBSITE
Museo della Pagliazza in Florence, Italy, is reimagining its brand identity to engage young millennials. The new visual identity centers around the letter "P" from "Pagliazza," featuring vibrant warm colors for a modern touch. Inspired by broken ceramic artifacts, the sharp lines in the logo reflect the museum’s rich history. Through this refresh, the museum aims to encourage youth to explore its archaeological collections and heritage.