About the Brand
Toren is a Turkish confectionary brand that upholds uncompromising standards of quality and craftsmanship, meticulously selecting the finest ingredients and employing traditional techniques to ensure the superior taste and texture of its chocolates. They also specialize in having these products produced and selling them in domestic and foreign markets.
About the Product
Toren wants to launch a new product under its subbrand, 'Mr. Bite', in the market, is a sandwich wafer that is available in 6 flavors; hazelnut, strawberry, dark chocolate, pistachio, milk, and coconut. They required us to do concept-based packaging for this product.
About the Concept
The design of "Whomp" packaging is influenced by vintage pop graphics, which often feature bold colors, playful typography, and graphic elements reminiscent of the 1950s and 1960s pop art movement. This style adds a nostalgic and vibrant aesthetic to the packaging, capturing the attention of consumers.
The inclusion of boxing gloves in the design serves multiple purposes. Firstly, it conveys a sense of strength and power, aligning with the brand's message of delivering a bold and impactful chocolate experience. Secondly, it adds a playful and unexpected element to the packaging, sparking curiosity and intrigue among consumers. The boxing gloves also symbolize the idea of "whomping" - hitting or striking with force - which ties into the brand name and reinforces the product's indulgent and satisfying nature.
This project is done in collaboration with https://www.spideradv.it
