About the Brand
Toren is a Turkish confectionary brand that upholds uncompromising standards of quality and craftsmanship, meticulously selecting the finest ingredients and employing traditional techniques to ensure the superior taste and texture of its chocolates. They also specialize in having these products produced and selling them in domestic and foreign markets.
About the Product
Toren wants to launch a new product under its subbrand, 'Mr. Bite', in the market, is a multi-layered choco bar with caramel, chocolate, cream, and wafer as key ingredients, this bar is available in 4 flavors; hazelnut, strawberry, dark chocolate, and pistachio. They required us to do concept-based packaging for this product.
The Concept:
The concept of chocolate packaging design inspired by a bowling strike aims to create a playful and visually appealing experience for consumers. By incorporating elements of a bowling alley, vibrant colors, and dynamic graphics, the packaging seeks to evoke feelings of excitement and enjoyment.
* This project is done in collaboration with https://www.spideradv.it/en/
